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Print Media & Packaging

Print media and packaging focus on the design, production, and finishing of printed materials, including branding, labels, cartons, and commercial packaging, ensuring visual impact, material efficiency, and industry-standard print quality.

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Print Media & Packaging – Design Creatively, Produce Professionally

Our Print Media & Packaging program is designed for beginners and professionals who want to master visual communication, packaging design, and print production. This course focuses on layout design, branding, color management, packaging materials, print processes, and finishing techniques to help learners create impactful, production-ready designs. Participants will gain practical skills to deliver high-quality print and packaging solutions that meet industry standards and real-world commercial requirements.

Duration

3 Months

Sessions

12

Classes Days

Mon, Wed, Fri

Summary Of The Course

Comprehensive understanding of commercial printing, publishing, and package design processes is provided by this advanced course. Using industry standard software, students will learn about prepress, printing processes, postpress finishing, packaging design concepts, and professional file preparation. In order to prepare students for the printing and packaging business, the course emphasizes practical skills, real world projects, and  portfolio development

Prepress file preparation for actual print works.commercial brochure and marketing print design. packaging box and label design projects.print advertising posters and catalogs. Final commercial print project based on a portfolio

  • Commercial Print Design & Layout Systems

  • Packaging Design Concepts and Materials

  • Printing Technology Fundamentals

  • Professional Print Project Management

  • Printing Press Operations and Finishing Techniques

  • Prepress File Preparation and Print Standards

  • Adobe Illustrator (Advanced for Print & Packaging)

  • Prepress & Postpress Workflow

  • Offset and Digital Printing Systems

  • CMYK Color Management & Print Color Theory

  • Packaging Design & Dielines

  • File Preparation for Printing

  • Print Media Typography & Layout Systems

  • AI tools for layout and packaging

  • mockups AI-assisted design concept development.

  • Automated color correction and picture enhancement; and AI help for workflow
    optimization

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Course Modules

Our course modules offer a well-rounded curriculum, combining theoretical foundations with hands-on training, ensuring students acquire industry-relevant skills and knowledge for future endeavors.

📚 Table of Contents

Industry Orientation & Advanced Design Foundations

Session Subjects Discussed

  • Overview of Advanced Graphic Design, Design Thinking, and Industry Scope
  • The Development of the Adobe Ecosystem and the History of Graphic Design
    Advanced Design Methods and Innovative Approaches to Problem Solving
  • Pen Tool Fundamentals, Curvature Tool, and Shape Precision
  • Color Psychology, Color Systems, and Professional File Formats
  • Professional Ethics, Designer Roles, and Career Paths

Advanced Print & Media Tools

Session Subjects Discussed

  • Advanced Vector Workflows in Adobe Illustrator
  • Advanced Editing and Compositing withAdobe Photoshop
  • Advanced Layout and Publication Design using Adobe InDesign
  • Professional Photo Enhancement with Adobe Lightroom
  • Advanced Multilingual and Urdu Typography
  • Small Project: Designing Multi-Format Print Media

Illustration & Visual Identity in Creative Mode

Session Subjects Discussed

  • Advanced Line Work, Illustrations, and Visual Styles
  • Professional Brand Identity Systems & Logo Design
  • Presentation of Advanced Color Theory and Design
  • Innovative Layouts & Creative Typography
  • Development of Concepts and Design Evaluation
  • Small Project: Innovative Brand Identity

Production & Printing Arts

Session Subjects Discussed

  • Pre-Press Methods & Print Production Process
  • Print quality control, color separation, and proofreading
  • Design of Packaging and Die-Line Production
  • Methods of Post-Production Finishing
  • Choosing Materials and Optimizing Costs
  • Small Project: Printing and Packaging

Campaign Design, AI Integration, and Advertising

Session Subjects Discussed

  • Advertising Strategy & Marketing Principles
  • Campaign Planning & Visual Research
  • AI in Graphic Design: Generative Fill, Adobe Firefly
  • AI Tools for Help with Concept Art, Copy, and Layout
  • Automation, Efficiency, and Ethical AI Use
  • AI-Powered Marketing Campaign Project

Professional Portfolio, Print Design, and Branding

Session Subjects Discussed

  • Stationery Design & Corporate Business Identity Systems
  • Brochures, Posters, and Large Format Design
  • Signage, flyers, and indoor and outdoor advertising
  • Visual Consistency & Guidelines for Brands
  • Development of the Final Project and Portfolio Curation
  • Final Presentation, Assessment, and Career Counseling

📚 Lectures

Commercial printing design with adobe illustrator

Subjects Discussed

  • Overview of Adobe Illustrator’s tools and interface for commercial print design
  • Expertise in pen tools, forms, and vector design
  • Illustrator’s CMYK color schemes, spot colors, and print color profiles
  • Illustrator’s expert typography and layout systems

Packaging design & prepress using adobe illustrator

Subjects Discussed

  • Advanced principles of package design in Adobe Illustrator
  • Package materials and structures (boxes, labels, cartons)
  • Using Illustrator to create packaging design and dielines
    Prepress file
  • preparation and print standards (bleed, trim, margins)

Postpress, publishing & portfolio development

Subjects Discussed

  • Techniques for postpress finishing (lamination, embossing, die-cut)
  • Using Illustrator layouts for publishing design (books, journals, catalogs)
  • Managing the manufacturing workflow and printing press
  • Completing a professional print and packaging job and preparing a portfolio

Why Learn Print Media & Packaging?

Build industry-ready design skills, create high-impact print layouts, and develop professional packaging solutions for real-world applications. Learn how to design, prepare, and finalize print-ready artwork using industry-standard tools and workflows. This program helps you master branding, packaging structures, prepress standards, and postpress processes while meeting modern printing, publishing, and commercial production requirements.

Print & Packaging Careers

Develop professional print and packaging design skills to work with printing presses, packaging companies, branding agencies, and publishing houses.

Freelancing & Remote Work

Handle global print design, packaging artwork, and prepress projects using industry-standard tools, enabling flexible work and online income opportunities.

Smart Design & Project Efficiency

Apply professional print workflows to create press-ready files, accurate color outputs, and optimized packaging designs that meet commercial production standards.

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Marissa Young Founder, Wpmet

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FAQ About Techverse

Get answers about our NAVTTC, PSDF & TEVTA approved courses, job placement support, and career transformation programs

What skills will I develop in Print Media & Packaging?
You will develop skills in print layout design, packaging artwork, color management, prepress setup, postpress processes, and portfolio-ready commercial design.

Hands-on projects and real print workflows help learners understand industry standards, press requirements, and production-ready design practices.

No prior experience is required. The program starts from fundamentals and gradually advances to professional-level print and packaging design.

Yes, students will work on real-world print materials such as brochures, labels, cartons, and packaging designs used in commercial production.

Yes, the course covers creative design, prepress preparation, printing processes, finishing methods, and publishing standards.

Absolutely. The course prepares students for freelance, in-house, and agency roles by building practical skills and a professional print portfolio.

Yes, industry-standard tools and workflows are used to enhance creativity, accuracy, and production efficiency in print and packaging design.

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